RAC - Lead freelance UX writer for My RAC portal

01 — Project details

As UX writing lead for the RAC's new customer portal, I worked from wireframes to create copy that made for a smooth and seamless customer journey.

02 — Creative process

Luckily, I was fresh from my in-depth work on another high-profile customer portal: My Virgin Media.

I was able to use a lot of what I’d learned there to create clear, on-brand microcopy, headlines and error messages.

I completed the project ahead of schedule, saving the team a few weeks’ cash!