Brainlabs digital marketing agency - freelance SEO copywriting

01 — Project details

Brainlabs is one of the fastest-growing digital marketing agencies in the UK. They specialise in using data to help their clients grow their online presence and engagement.

I love working with them as a freelance SEO copywriter. I create keyword-rich, authoritative and natural-sounding long-form articles to help their large corporate clients rank better in Google and build authority and awareness with their target audience.

02 — Creative process

Writing SEO copy is a great workout for the brain.

Producing natural-sounding articles search engines love that are also genuinely useful isn't as easy as it looks. Not everyone can do it!

Being a copywriter means you need the ability to become an expert on any subject quickly. That's even more true of SEO copywriting, where you can end up writing about some pretty niche subjects (anything from creative fencing ideas to different types of nails).

Brainlabs do some of the hard work for me. My brief includes the keyword research, keywords and phrases to include, and links to the top competitor articles.

Before I get anywhere near writing I do a lot of research, and a fair amount of thinking. Most of the SEO articles I write are between 1,500 and 2,500 words, which is wordy enough. So it's important to be clear about the flow and scope of the article before I get started.

These SEO articles are still in the works.

Check back for an update soon :-)